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| The first prototype |
“When I was going to college full time and
working full time to pay for college, I wanted to still be able to drink my tea,
but I was too busy for traditional means. Nothing I saw on the market for
travel tumblers solved this as they all would over-steep my tea.” explains
Landford. “That was when I had the general idea for this.” Frustrated with the
offerings, Landford spent four months developing a filtering system that would
give him better control over the strength of his tea, eliminating the bitter
taste created when the leaves sit in the water for too long. He debuted his
prototype at the New York City Tea and Coffee Festival, a consumer-oriented
trade show that, like tea itself, has exploded in popularity, with tickets
selling out for the second year in a row. The general response to Landford’s
tumbler prototype was enthusiastic. “Everyone I talked to loved it! Most, in
fact were blown away.” Buoyed by the public’s excitement, Landford is planning
a campaign through Kickstarter.com to raise funds to bring his design into
production.
With tea making its way into everything
from beauty products to alcohol, it’s no wonder that the Tea Association of the
USA is reporting explosive growth; according to the Association’s web site,
2011 was the second consecutive year that US demand for tea overshot demand in
the UK. Among the factors contributing to tea’s rise in popularity is its
grab-and-go convenience, with ready-to-drink tea sales steadily increasing
every year. However, loose-leaf teas are closing the gap, with entrepreneurs
such as Joey Landford striving to find a balance between ease and availability
and flavor. Among other features, his tumbler
prototype includes a specially designed filter that locks onto the lid to
prevent over-steeping as well as a convenient storage area for keeping
additional tea leaves or bags, or sugar packets. And Landford is quick to point
out that the tumbler’s design would be perfect for coffee-lovers as well.
His Kickstarter campaign is scheduled to
launch in June 2013. “I truly think it will be revolutionary for those who like
tea but have a fast paced life or those that want a simple answer for tea on
the go. The current designs don't really cut it.” Updates can be found on The
Tea Merchant website at TheTeaMerchant.net.







